Every new client started with the same blank page.
A welcome email. An intake form. A service agreement. Pricing tables. Every single time, written from memory — at 11pm before a morning kickoff call.
The work was good. The docs that came before it weren't. And clients notice. Polished onboarding signals professionalism before a single deliverable is produced.
After the fifth time rebuilding the same intake questionnaire from scratch, the decision was simple: write it once, write it properly, and make it available to every freelancer who was wasting the same hours.